If you are one of them, [which I am hoping you are not] this site is perfect for you, but I would question whether you should have a clothing line. My recommendation is this.
It is no different from any other design source. Trend prediction books and magazines are very different beasts. They are also large heavy books that are either hard backed or ring bound, but generally an A3 size or something a lot larger than A4. There are many companies that provide this service, but if you are looking for examples, Promostyl show you inside their books on their website.
Both magazines and books are a little more affordable than something like WGSN, but are not exactly cheap. They are specialist, so you would have one book dedicated to knits, one to casual bottoms, one to colours and so on…..
So it actually works out far more expensive, bearing in mind that each book only covers one season. They are usually bought by large retailers who have many different departments and many different product designers, where the cost, by comparison is worth it. However, if you have a specific fashion brand or clothing line, that specializes in one type of product, like knitwear or streetwear, the cost of the information will be definitely worth it. Now these books basically contain a range of sketches and flat drawings for suggestions, grouped around themes.
They will also provide a colour palette [like the WGSN one above] and maybe a one page introduction to the trend and a range of fabrics that are physically stuck into the book for you to touch. Brilliant, and thanks for sharing Sharon! Looking at these shifts in lifestyle, then gathering images to create a moodboard reflecting that lifestyle, which then start to develop a colour palette.
And now, here is a list of specific resources and tips in no real particular order created by all of YOU. No matter where you get your fashion trend forecasting inspiration, there is no right or wrong place to look. YOU as the designer have the eye.
Farfetch alone had over 10, SKUs of trapeze dresses last year. Data shows the retailer aggressively stocking up on these dresses for Spring newness, as over 4, new SKUs were detected in February.
The trend trickled down to the high street as well, Asos and Zara picked up on the trend but only in small quantities. Sales performance of trapeze dresses across these retailers do not really paint a clear picture.
While most retailers were stocking up on trapeze dresses, sales for this style were underwhelming despite differences in price. However, the large numbers of new SKUs indicate there is a demand but finding the pricing sweet spot is crucial in converting sales. Contemporary brands like Khaite and Alessandra Rich are just some of the names to look out for. Farfetch had nearly 10, cardigan SKUs last year.
Although the sell-out rates for cardigans are not achieving ultra-high numbers, consistent full-priced sales indicate a steady demand for this style with the potential to grow. The appointment of designers such as Virgil Abloh and Kim Jones at notable fashion houses solidifies streetwear as a staple in menswear. From designer harnesses to utility belts, luxe utilitarian style was the look. The theme continues this year with cargo pants making a comeback.
Last year, our data tracked over 3, cargo pants new-ins. Asos was one of the earliest adopters of the trend with over SKUs in this style, including cargo pants and shorts. For buyers planning to introduce this style for the first time, test out bestselling designs in smaller quantities first, before committing to a massive buy. A standout print to anticipate this season is tie-dye. The print was spotted everywhere for the SS20 collections. Shinkong Textile. BR Malls. Get monthly trend insights Sign up to receive the monthly trend roundup from WGSN, from consumer insights to fashion, beauty, lifestyle and interiors, delivered straight to your inbox.
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