In the race to dominate the Internet landscape, it appeared Yahoo had pulled far ahead. As demand continued to expand and diversify, downsides to the appliance-based infrastructure emerged in the form of redundant engineering work, increasingly complex and inefficient environments and finally, mounting vendor costs.
When Yahoo added a new service, it needed to re-engineer the NetApp platform for that specific use case. As a result, identical challenges for separate services, such as Yahoo Search and Yahoo Mail, had to be solved multiple times on different infrastructures. Completely understand the problem before even considering the solution. On the other hand, Google built its file system in anticipation of these challenges, so that adding new use cases or fixing underlying architecture challenges could be done efficiently.
Each has its own unique features. Google prides itself on providing the most in depth information in an easy to follow format for the user. It has many features such as the featured snippets at the top of the SERPs for many search queries. These boxes display above any links to articles, news, and website results for the associated search term. Types of answer boxes include word definitions, flight information, movie showtimes , population charts, and dozens of other bits of information.
Google returns a horizontal scrolling list of current movies above the organic list of top-ten search results. Google SERPs also sometimes feature right-column previews of information about the search. It also pulls up business directory information with the ability to call right from the SERP, and maps results for local searches. The search home also has a news carousel across the bottom. One unique aspect of Bing is Bing Rewards. When signed in, users earn points for each Bing search that can be redeemed for games, movies, apps, gift cards, and sweepstakes entries.
Even Yahoo and Bing SERP results can vary depending on the search query, despite being powered by the same search technology. When I searched my name on Google, Bing, and Yahoo image search, Bing and Yahoo returned an overwhelming amount of images that were not images of people.
Google, on the other hand, returned images of me, and the vast majority of the other images were people as well. In other words, Google interpreted my intentions much more accurately than Yahoo or Bing. Note that I performed this search not signed in to any Google account, and on a computer and browser that I had never previously used. Local searches seemed to produce the most similar content between Google, Bing, and Yahoo.
While each SERP looks different, they all include listings from directories, ratings, maps, actual company websites, and ads. The organic results were similar, mostly in a different order.
Each engine or portal values directories such as Yelp and Urban Spoon for local food searches. Additionally, Google and Bing rank results from their own business directories first after ads for local business searches. Across the board, local search and business directories are key. Bing and Google each have their own directories and rank those directories above any other search result. Certainly there is benefit in studying the nuances of both engines and catering to those nuances.
But do not feel overwhelmed by thinking that you need two or three completely different SEO strategies. Search engines mostly concern themselves with providing the user with the information he or she is seeking. Therefore, SEO best-practices, namely technical website optimization, relevant and useful information, and a consistent user-friendly experience, are recognized by all the big players.
Google controls two-thirds of the market, and catering SEO tactics to the Google algorithm is certainly worthwhile. Ultimately, what search engine you choose is mostly a matter of personal preference. Bing is fairly similar to Google in how it presents data, the extras like answer boxes. Bing offers a more visual experience. But Google does take the lead in the world of search, and others just follow suit with what Google determines is necessary or valuable.
Just like we mentioned before, Google does take the lead in the world of search. And ultimately, others just follow suit with what Google determines is necessary or valuable.
Google has its ways of determining whether or not your content or website is valuable to its users. However, you may ask yourself how often is Google crawling my site? Or wonder how to remove my information for free when things need to be refreshed or taken down. As a search engine Google had the largest market share but to capture other areas of internet services, Google started acquiring other companies like Orkut and You Tube. Google started selling advertisements associated with the help of keywords.
The ads were text-based to maintain the simplistic design of the page and to maximize page loading speed. Keywords were sold based on a combination of price bid and click throughs. It also next generation internet movement WEB 2. It also offers social networking services and user-generated content in products such as My Web, Yahoo! Personals, Yahoo! Also, through these networks it is giving the mobile users the Yahoo features and messenger service at their finger tips. Yahoo also introduced its Internet search system, oneSearch , developed for mobile phones on March 20, OneSearch is different from Web searches, as Yahoo's new service presents a list of actual information, which includes: news headlines, images from Yahoo's Flickr photos site, business listings, local weather and links to other sites.
Also to use new technologies, they have introduced Yahoo! Next; this shows future Yahoo technologies currently in their beta testing phase. It also contains forums for Yahoo users to give feedback about these future Yahoo technologies. Yahoo also localises its websites by region. For example, its web address in India is in.
Through these localized Yahoo websites, the users from different countries can get to know about their local news, weather, entertainment etc. Yahoo's localised websites in countries where English is not the primary language are available in those countries' native languages instead. For example Yahoo Japan, www. Google is well-known for its web search service. As of August , Google was the most used search engine on the web with a Google indexes billions of Web pages, so that users can search for the information they desire, through the use of keywords and operators.
Google, besides from their popular search engine, released various other services, such as email service popularly known as Gmail which was the result of 6 years of extensive research, the social networking site popularly known as Orkut; video sharing service such as Google video and later it also acquired You Tube for the same.
Google also introduced Google Earth , for which they acquired a Satellite. But Google officials deny this often and term it a rumor. Google is also developing various other services, which are in Beta phase, such as Google Scholar ; Google Spreadsheet program, through which users can download the word document and view it online.
Yahoo has received criticism for funding spy and advertisement technologies. In this case, advertising from Yahoo's clients appears on-screen in pop-ups and through these users may sometimes accidentally install ad ware or spyware on their computer. This feature has received stern criticism from the media, and internet users, due to media scrutiny relating to paedophiles utilising the internet as a means to collect child pornography, and a lack of significant ad revenues, and later it was closed down on June On May , Yahoo's image search received criticism from socially conservative sources regarding sexually explicit images being visible even when SafeSearch was on.
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